About Us

Rooted in Strategy. Bloomed in Culture.

Red Dahlia PR & Marketing isn’t just a firm, it’s a force. Founded by Gardner “Gigi” Craig, a brand strategist, culture curator, and creative powerhouse, Red Dahlia was born from the belief that the most unforgettable brands don’t just sell—they speak. With over 15 years of experience across entertainment, hospitality, politics, and lifestyle, we’ve led campaigns that earned gold records, national headlines, sold-out events, and community-led movements. From securing press for rising artists to building retail-ready e-commerce brands, we fuse industry insight with storytelling soul. Our work isn’t one-size-fits-all—it’s one size-fits-impact.

WHO WE SERVE

📣Bold entrepreneurs with a story to tell

🛍️Lifestyle brands ready to scale

🗳️Political candidates who lead with purpose

🎤Creatives & entertainment clients building legacy

🏢Corporations & campaigns that want culture-forward strategy

Whether you’re launching a business, a product, or a movement, we’re the secret weapon in your visibility strategy.

🎟️EVENTS THAT ELEVATE

We don’t just plan events, we curate experiences. From artist showcases and political fundraisers to brand activations and red-carpet premieres, Red Dahlia designs moments that leave a mark. Whether it’s five guests or five hundred, we handle the vibe, the visuals, and the visibility.

Because in this era, events aren’t just gatherings—they’re content, community, and conversation starters.

🎤WHERE WE STARTED

Red Dahlia first bloomed in the music industry, building brand momentum for artists like YC (“Racks on Racks”), DJ Swamp Izzo, and Gorilla Zoe. From there, we branched into publishing, politics, and product-based campaigns. That same fire—the hustle, the heart, the hustle—still fuels us today.

💼WHY RED DAHLIA

Because we don’t just follow trends—we set the temperature.

Because we believe your voice deserves a mic, a platform, and a spotlight. Because culture isn’t a buzzword, it’s a blueprint.

And because the world’s waiting for what you’ve got. Let’s get loud about it. Red Dahlia PR & Marketing. Strategy, Storytelling.